The rise of Instagram role models

I recently added to my growing list of social media sites by opening an Instagram work account. Just six posts in and I’ve come to the conclusion that I’m way out of my depth (especially when it comes to posting beautiful images that relate to nutrition and health). Leading health professionals have questioned the credibility of bloggers […]

Parents who overshare on social media – are you guilty?

With the average adult using their smartphones and tablets for a whopping 20 hours a week* it’s not surprising that we find it hard to resist oversharing – especially when it’s simply to get a reaction. But have we lost sight of social media etiquette when it comes to the privacy of our kids? A video that a father took […]

Keeping up-to-date with social media

Now that I am back to work again following maternity leave #2, what’s become more evident than ever is just how essential the integration of the latest social media trends needs is alongside any content creation – not only through my role as an editor, but more importantly the work of my clients, says content editor and journalist Julia Faulks.