1) Author of a 224-page book about Facebook marketing.

2) Editor for the Imparture blog: Twitter and Google+.

Link: Visit the Imparture website to download a sample or full copy of the playbook.

Facebook Marketing Playbook

“This playbook offers a comprehensive overview of the organic marketing opportunities available on Facebook. Gain industry best practice guidance on how to best establish your Facebook presence and drive results.”

Outline of work

  • 3 Facebook strategy frameworks to plan your campaigns and ongoing activity
  • 224 pages with interactive clickable sections for easy online reading
  • 42 step-by-step guides designed to get you up and running easily
  • 143 images offering visual guidance and best practice demonstration
  • 43 convenient checklists handy for implementation and reference


Graham Lee, Director at Imparture & Lydian Stone

“Julia has written a number of playbooks and blog posts for us and we have found her writing to be of a consistently high quality. Perceptive insight. And reliably timely delivery.”

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