Advice on how to write a great business case study, from keeping it short and sweet to making sure it’s credible and engaging.
Picture the scene… you are sat in a café having lunch with your family. A man sits quietly down at your table and asks if you know the man directly behind you as he appears to be taking pictures of one of your children. You don’t, and it turns out he was. But what happens […]
Having recently returned from a two-week holiday with my family, I realised how much I like silence. Don’t get me wrong, the kids brighten up my day, but they also give me earache. So, silence… where can you get it? Every Friday evening in London from September 11 until the end of December… and it […]
We are a nation of impatient patients, according to new research which reveals that one in four people in the UK admit to self-diagnosing illnesses, rather than making the time to visit a doctor. Using technology to manage your health? In fact the trend for self-diagnosis is up 19% over the last 12 months. It […]
It’s all about children’s teeth as I flick through today’s news, with surgeons revealing that thousands of children need dental operations each year because their teeth are rotten. Hearing about Britain being in the grip of a ‘national crisis’ when it comes to child tooth decay seems startling, but I welcome the dramatic headlines as it […]
The NHS has revealed that 65 per cent of patients using a web-based sleep improvement app have recovered from depression and anxiety, offering hope to many people who are looking for an alternative to drug-based therapies. The digital sleep improvement programme, Sleepio, is based on cognitive behavioural therapy (CBT) techniques where each patient is treated […]
With the average adult using their smartphones and tablets for a whopping 20 hours a week* it’s not surprising that we find it hard to resist oversharing – especially when it’s simply to get a reaction. But have we lost sight of social media etiquette when it comes to the privacy of our kids? A video that a father took […]
The last two months has seen my freelance work take me down one particular theme – death and bereavement – for three separate clients and three very different audiences. This was all very much unplanned, but has been a very enlightening experience, if a little tricky at times. I felt like I wanted to talk […]
With Christmas fast approaching, shiny new tablets, laptops and phones are being wrapped up and packed ready for Santa to deliver them to our increasingly tech-savvy children. But how prepared are we when it comes to protecting our children from online bullying, overexposure or inappropriate content? As a parent myself, keeping our girls safe as […]
Now that I am back to work again following maternity leave #2, what’s become more evident than ever is just how essential the integration of the latest social media trends needs is alongside any content creation – not only through my role as an editor, but more importantly the work of my clients, says content editor and journalist Julia Faulks.